Joules returns to The Game Fair

Whether it’s a Daschund or a German Shepherd, attendees of The Game Fair are invited to bring along their four-legged-friends to test out Joules’ hoops and hurdles and browse their brand new market square.

Joules is delighted to announce that it’s hugely successful dog agility course will be returning to The Game Fair for 2022 and will once again be open to all breeds and abilities! Also this year, there will be even more to explore as the brand is bringing the Joules Market Square to fair for the first time. This specially designed area has been inspired by Joules’ love of the countryside and features a whole host of exciting things for you (and your four-legged friend) to see and do.

Established in the fields of Leicestershire in 1989, Joules has captured the essence of contemporary country living and has become renowned for its high-quality clothing, interiors and pet collections, all inspired by the Great British countryside. This, along with its strong use of colour, bold prints – all hand-drawn by the talented in-house design team – and unique signature detailing has made Joules a well-loved brand with families across the UK.

For the duration of The Game Fair (29th – 31st July 2022), attendees will be able to visit the Joules Market Squarewith their four-legged-friends to take part in a just-for-fun agility course! The course is designed to be a non-competitive and inclusive activity that will be open to furry friends of all shapes and sizes that may not have been eligible for other competitions, as long as they are over one years old. Pets can whizz through a series of obstacles that are bound to leave tails wagging as they spring over fences, leap through hoops and slalom their way to some tasty treats! There will be no need to sign up for certain time slots, no fee, and no experience necessary.

To ensure it’s not all about the four-legged friends in your life, Joules is also inviting along Belvoir Farm, so that you can sample refreshing drinks inspired by nature – perfect when the sun is shining. And yet just as refreshing even if the skies are grey.  A local musician will also be on hand to provide a soundtrack to the weekend. Expect a medley of music that will be easy on the ears and add to the atmosphere of the bustling Joules Market Square.

And last (but certainly not least) Joules is bringing along a bunch of brilliant British brands and inspiring small businesses for you to explore, as the British lifestyle brand welcomes Friends of Joules to The Game Fair for the first time. To discover more about these small and independent sellers, simply take a wander to joules.com/friends-of-joules

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