The Smart Estates Pavilion at The Game Fair is the premier hub for estate owners, land managers, and rural businesses looking to future-proof their operations. Bringing together experts, technology providers, and sustainability pioneers, it delivers innovation, efficiency, and profitability for rural landowners.

The Game Fair has always been a place of remarkable business activity, with countless success stories over the years. Now, it has a dedicated area for activity among all stakeholders. Where other events attract land managers, The Game Fair uniquely brings estate owners and their managers together, fostering deeper collaboration and decision-making at the highest level. Over 50 land business groups arrived by helicopter in 2024, highlighting the event’s prestige and high-value networking opportunities.

A Platform for Progress

Landowners face unprecedented challenges and opportunities. From regenerative farming and renewable energy to smart technology and carbon management, the Smart Estates Pavilion is where practical solutions meet strategic vision. It is designed to help estates maximise profitability while enhancing sustainability.

This year, the Pavilion becomes a B2B hub where real business gets done. It connects estate owners and land managers with agri-tech innovators, financial services, and rural business leaders shaping the future of land management.

What You Will Discover

  • Sustainable Land Management – Solutions for soil health, water conservation, and biodiversity while ensuring profitability.
  • Renewable Energy & Carbon Reduction – Experts in solar, wind, and bioenergy offer diversified revenue streams and sustainability strategies.
  • Agri-Tech & Precision Farming – How AI, IoT, and data-driven farming enhance productivity, efficiency, and resource management.
  • Estate Diversification & Future-Proofing – Opportunities in eco-tourism, rewilding, and carbon credit schemes.
  • Policy, Finance & Grants – Insights into government schemes, investment opportunities, and financial incentives.
  • Onsite Smart Agricultural & Rural Business Finance Teams – Financial support tailored to rural landowners and agricultural businesses.

Engage with Industry Leaders

The Pavilion features live demonstrations, expert talks, and networking with leaders in sustainability, technology, and rural estate management. Whether modernising your estate, exploring diversification, or adopting rural innovations, this is where the future of landownership takes shape. Why Visit?

  • Meet experts in rural innovation, agriculture, and sustainability.
  • Discover solutions to optimise efficiency, maximise land value, and reduce environmental impact.
  • Learn from successful estate owners who have integrated smart solutions.
  • Connect with suppliers and service providers to turn sustainability goals into profitable ventures.

Join the Future of Estate Management

Be part of the conversation redefining rural landownership. Whether you’re a landowner, estate manager, farmer, or investor, the Smart Estates Pavilion is your gateway to innovative solutions.

For exhibitor and sponsorship opportunities, download the Smart Estates Pavilion brochure or contact us at [email protected]

Thank you to our 2025 Sponsors

Isuzu