Shooting has its own unmistakable style. Whether you’re standing on a clay ground, walking a game shoot, or attending a countryside event, what shooting people wear is about far more than looks. It’s a blend of tradition, function, comfort and quiet confidence.

This guide breaks down shooting fashion — what to wear, when to wear it, and how different styles fit different types of shooting.

Why Shooting Clothing Is Different

Shooting clothing exists for three main reasons:

  • Function – freedom of movement, warmth, weather protection
  • Safety – visibility, hearing and eye protection
  • Tradition – respecting the heritage of the sport

Good shooting clothing should never distract you. It should allow you to move naturally, shoulder a gun smoothly, and stay comfortable for hours outdoors.

Real-World Shooting Style: A Complete Outfit Example

A well-balanced shooting outfit blends tradition and performance:

  • Crow & Jester tweed suit and hat
  • Fortis shooting socks
  • Härkila Pro Hunter 2.0 GTX boots
  • Beretta 682 Gold E
  • Oakley sunglasses

It works equally well for shooting, walking a showground, or talking guns with experts.

Traditional Shooting Wear: When Tweed Is the Right Choice

What It Is: Traditional shooting fashion is defined by tweed — breathable, hard-wearing wool designed for the British countryside.

When to Wear It

  • Game shooting
  • Driven days
  • Gunmaker meetings
  • Countryside events
  • Formal or heritage settings

Key Tweed Brands

  • Crow & Jester
  • Massey-Birch
  • Ratcatcher
  • Charles Gale
  • Alan Paine

Tweed suits, breeks, waistcoats and flat caps remain the gold standard for classic British shooting style. They’re practical, weather-resistant and signal respect for the sport’s traditions.

Modern Shooting Clothing: Performance Meets Style

What It Is: Technical fieldwear designed for movement, weather protection and long days outdoors.

When to Wear It

  • Clay shooting
  • Training days
  • Rough shooting
  • Wet or cold conditions
  • Casual shooting environments

Popular Modern Shooting Brands

  • Härkila
  • Fortis
  • Beretta
  • Schoffel
  • Stoney Creek
  • Twelvebore Fieldsports Clothing
  • Deer Hunter
  • Swazi
  • Swanndri
  • Lockwood

These brands focus on breathable fabrics, reinforced panels, quiet materials and ergonomic cuts — ideal for shooters who prioritise performance.

What to Wear for Clay Shooting

Clay shooting places high demands on movement and comfort. Best choices include:

  • Lightweight shooting jacket or gilet
  • Stretch shooting trousers or jeans
  • Breathable shirt or base layer
  • Shooting vest with cartridge pockets

Clay shooters often favour modern shooting clothing, but tweed waistcoats and caps are still common, especially at traditional grounds.

Shooting Footwear: What Works and When

Footwear is one of the most important — and often overlooked — parts of shooting fashion.

When to Wear Boots

  • Wet ground
  • Game shooting
  • Long days on your feet

When Shoes Work

  • Dry clay grounds
  • Summer shooting
  • Casual shooting days

Trusted Shooting Footwear Brands

  • Dedito
  • Brandecosse
  • Härkila
  • Fortis
  • Beretta
  • Aigle
  • Ariat
  • Le Chameau

Look for ankle support, waterproof membranes and grippy soles — especially for uneven ground.

Accessories That Complete a Shooting Outfit

Hearing Protection (Essential)

  • CENS
  • Custom Fit Guards
  • Emtec
  • Swatcom
  • Mercury Worksafe

Eye Protection

  • Evolution Eyewear
  • Ling Shooting (exceptional clarity and comfort)

Gunslips & Bags

  • Croots
  • Fine Shooting Accessories
  • Coleman Baines
  • Calibre Leather

Shooting Sticks

  • Simon Heath Sticks — widely regarded as the best shooting sticks available

Accessories are where personal taste really shows — classic leather or modern carbon fibre both have their place.

Gun Care Is Part of Shooting Culture

Looking after your gun is as important as what you wear.

Trusted gun cleaning brands include:

  • Magic Bore
  • Pro Ferrum

Clean, well-maintained guns are a mark of a responsible shooter — and part of shooting etiquette.

Shooting Fashion: The Golden Rules

  • Dress for function first, style second
  • Match clothing to type of shooting
  • Respect tradition where appropriate
  • Invest in good footwear and protection
  • Quality lasts longer — and looks better

Where to See Shooting Fashion at Its Best

If you want to see the full spectrum of shooting fashion — from traditional tweed to cutting-edge technical wear — you’ll find it all in one place: The Game Fair. It’s where shooters, gunmakers and clothing brands naturally come together, making it the perfect place to see how shooting style works in the real world.