Welcome to the beating heart of the UK shooting community. Whether you are a seasoned game shot, a passionate clay target enthusiast, a rifle stalker or an airgun hobbyist, Gunmakers’ Row remains the ultimate destination at The Game Fair. Renowned as the most comprehensive shooting exhibition anywhere in the country, this iconic avenue brings together the very best the world has to offer, all in one spectacular location.
But Gunmakers’ Row is about far more than just guns: it is a complete country sports experience. Leading gunsmiths and select dealers are on hand to offer expert advice, bespoke fittings, and insights into the latest shooting technologies. Alongside the magnificent display of firearms, you will discover an extensive array of essential accessories, premium optics, ammunition and top-tier country clothing to ensure you are perfect equipped for the season ahead.
Whether you are looking to invest in your dream custom shotgun, find a dependable second-hand rifle, upgrade your field gear or simply immerse yourself in the rich heritage and artistry of fine gunmaking, this area is unmissable. Feel the balance of beautifully figured walnut, speak directly with the masters of the craft and enjoy the vibrant atmosphere. Make sure to dedicate plenty of time to exploring everything Gunmakers’ Row has to offer – it truly is the centrepiece of the modern sportsman’s weekend.
Gunmakers’ Row Premium
Gunmakers’ Premium returns for 2027 as a specially curated section showcasing an exceptional collection of fine guns and traditional craftsmanship.
Set within elegant safari-style tents, this unique area brings together renowned gunmakers and select dealers, each presenting a stunning array of high-quality, handcrafted firearms.
From world-famous names to rising talents, visitors can explore an inspiring range of work that reflects both heritage and innovation. In 2026 we welcomed some of the finest names in gunmaking, featuring Beretta, Rizzini, Boss & Co, Longthorne Gunmakers, William Powell, Westley Richards, Viking Arms, Manor & Co and AYA just to name a few.
Gunmakers’ Premium is a must-see for anyone with an appreciation for shooting, heritage or fine design.
