Step into a shopper’s paradise at The Game Fair, where the finest country brands and top-tier outdoor retailers come together in one extraordinary marketplace.

Whether you’re searching for premium shooting gear, timeless country fashion, exquisite homeware, or artisan food and drink, you’ll find an unrivalled selection of quality products. With hundreds of exhibitors showcasing the best in rural lifestyle and field sports, shopping at The Game Fair isn’t just about buying—it’s an experience. Don’t miss the chance to explore exclusive collections, discover new brands, and take advantage of show-only offers!

Just to make your shopping experience even more enjoyable, access the Shop and Drop facility when you purchase tickets for the VIP Enclosure.

The list of brands attending in 2026 will be coming soon.

Fashion

Modern country style blends heritage fabrics with contemporary tailoring. The Fashion at The Game Fair brings together leading country clothing brands designed for a life lived outdoors – and lived well. Find out more

Totally Food

The best of local artisan producers offering everything from pheasant goujons to beers from micro breweries. At the end of Gunmakers’ Row. Find out more

Home Interiors and Outdoor Living

Country homes are shaped by landscape, legacy and hospitality. Interiors and outdoor spaces alike demand craftsmanship, durability and timeless design. Find out more

Pet Products

In the countryside, animals are working partners and valued companions. Their care and equipment deserve the same attention to quality as any other aspect of rural life. Find out more

Equine

Equestrian life requires precision, heritage and trust in your equipment. From saddlery to riding wear, quality is non-negotiable. Find out more 

Footwear

Performance and presentation go hand in hand in the countryside. From durable leather boots to refined country shoes, footwear must meet the demands of outdoor life while maintaining effortless style. Find out more