Animals Saving Animals (ASA) will take centre stage in the Main Arena at the forthcoming Game Fair, bringing an engaging and educational display that highlights their vital work protecting Africa’s endangered wildlife.

Founded to combat the escalating threat of poaching, ASA trains and deploys specialist canine units — expertly skilled dogs and their handlers — to conservancies and national parks across Africa. These highly trained teams work together to detect, deter, and intercept poaching activity, track illegal movements, and provide invaluable support to on-the-ground conservation rangers. As ASA explains, their anti-poaching dogs act as “a huge force multiplier” in the protection of species such as rhinos, elephants, and pangolins.

At The Game Fair, visitors will have the opportunity to experience ASA’s work up close. The Main Arena display will feature interactive elements, including real-life case studies, training footage, and demonstrations of the specialist equipment used in the field. Attendees can also explore stories from ASA’s operational sites in Kenya, Zimbabwe, and Botswana, where the charity’s canine units play an integral role in day-to-day anti-poaching operations.

ASA reports that the introduction of these dedicated K9 teams has had a transformative impact in protected areas such as Mkomazi National Park, where incidents of poaching have been dramatically reduced since their deployment.

Through this immersive presentation, ASA aims not only to raise awareness of the scale and complexity of wildlife crime across Africa but also to demonstrate the power of collaboration — showing how innovative partnerships between rangers, conservationists, and working dogs are helping to safeguard the continent’s most vulnerable species.

The aim of the display is two-fold: first, to raise awareness of the scale and impact of wildlife crime in Africa; and second, to illustrate how collaborative, specialist solutions — like the joint dog-handler teams provided by ASA — are helping to protect endangered species and strengthen the frontlines of conservation. We hope visitors leave the arena not just informed but inspired to support efforts that ensure wildlife thrives for future generations.

Read more about Animals Saving Animals (ASA) here.