This International Women’s Day, we’re celebrating the incredible women who lead, innovate, and inspire in the countryside and field sports industries. From founders of luxury hotels and handcrafted homeware to premium lifestyle brands, these women show how creativity, leadership, and passion come together to drive success in sectors traditionally dominated by others.
At The Game Fair, we’re proud to provide a platform where these brands can connect with the right audience, share their stories, and grow their businesses — while inspiring others along the way. Here are some of the women we’ve highlighted this week, and their advice for aspiring founders, leaders, and changemakers.
Jade Holland Cooper
Jade Holland Cooper – Holland Cooper
Founder and Managing Director of Holland Cooper Clothing, Jade has built a luxury British brand known for its heritage tailoring and modern country style. Exhibiting at The Game Fair allows her to connect with the countryside community and showcase her brand to a loyal audience
Jade’s advice: “Stay true to your vision. Keep your customer at the heart of every decision and don’t be afraid to think bigger.”
Steffi Halm
Steffi Halm – Melvill & Moon
Founder of Batavia House, Steffi brings the finest handcrafted products from Southern Africa to the British countryside market. The Game Fair has been her business highlight every year, connecting her with customers who value quality, style, and adventure.
Steffi's advice: "Do what you love and focus on customer value and service – they are the mirror of your business – and never lose your enthusiasm!"
Michelle Palmer
Michelle Palmer – Mili Fiddlers Hamlet
Michelle creates premium, handcrafted home décor and gifts for the shooting and country lifestyle, using reclaimed timber, spent cartridges, leather, and brass. The Game Fair has been transformative for her business, allowing it to grow year on year and connect with the perfect audience.
Michelle’s advice: “Trust in what comes naturally to you – sometimes our greatest talents are the ones we cannot see in ourselves. Stay humble, work hard, and treat every customer with the same care. Your passion and authenticity will always shine through.”
Alice Leet-Cook & Rosie Turner
Alice Leet-Cook & Rosie Turner– Hicks & Brown
Sisters Alice and Rosie have built a British country lifestyle brand blending traditional rural heritage with contemporary design. Their premium headwear and accessories reflect quality, style, and a strong connection to field sports.
Alice & Rosie’s advice: “Build a brand with purpose, prioritise long-term relationships over short-term wins, and never compromise on quality — sustainable growth is driven by consistency, clarity and trust.”
Pip Jones
Pip Jones – Sporting Saint
Founder of Sporting Saint, Pip has grown her kitchen-table start-up into a globally recognised supplier of gundog training equipment and country sports accessories. Operating in a traditionally male-dominated sector, she's built her business through knowledge, resilience, and quality.
Pip's advice: "Working within a traditionally male industry has never been about fitting in — it's about raising standards, backing yourself and letting the quality of your work speak for you. If you stay resilient, trust your knowledge and keep pushing forward, you can build something far bigger than the barriers placed in front of you."
Kalindi Juneja
Kalindi Juneja – PoB Hotels
Kalindi leads PoB Hotels, a collection of Britain's finest independent luxury hotels, united by character, community, and exceptional hospitality. Exhibiting at The Game Fair allows the brand to connect with guests who value provenance, tradition, and meaningful experiences.
Kalindi's advice: "Share your knowledge generously, mentor openly and celebrate loudly. When we lift as we climb, everyone gains."
Clare Haggas
Clare Haggas – Clare Haggas
Clare Haggas creates luxury silk scarves and pocket squares, each designed, drawn, and painted by Clare herself. Her work celebrates the humour, character, and heritage of the British countryside, and The Game Fair allows her to share these pieces with an audience who truly values craftsmanship and artistry.
Clare's advice: "Give your time, knowledge and encouragement freely, especially to other women finding their way. As women, we face adversity everywhere, but when we support each other without expecting anything in return, we build confidence, community and resilience. The more we lift each other up, the more strength and goodwill finds its way back to you."
Celebrating Women, Creativity, and Community
From fashion and homeware to hospitality and sporting equipment, these women are shaping the countryside sector with vision, passion, and creativity. Their advice reminds us that success is about more than profits — it's about mentorship, authenticity, resilience, and the communities we build along the way.
At The Game Fair, we're proud to provide a space where these leaders can share their work, connect with the right audience, and continue to grow. As we celebrate International Women's Day, we recognise not only their achievements but the inspiration they provide for the next generation of women in business.
