The Game Fair is delighted to announce a new partnership with JM Finn, who will join as the event’s Official Wealth Management Partner and sponsor of the prestigious VIP Enclosure — set to host an elevated hospitality experience featuring some of the most recognisable names in British food and drink.
JM Finn is a UK-based wealth management firm providing personalised investment management and comprehensive wealth planning. With a dedicated investment professional as a single point of contact, the firm focuses on building long-term relationships built on trust, while simplifying complex financial challenges and supporting clients in protecting and growing their wealth across generations.
This partnership brings together two organisations that share a commitment to heritage, long-term thinking and excellence — values that sit at the heart of The Game Fair.
A VIP Experience Like No Other
At the centre of the partnership, the VIP Enclosure — sponsored by JM Finn — will offer a truly standout experience this year. Guests will enjoy exceptional hospitality curated by legendary British chef Marco Pierre White, who will bring his passion for the countryside to life through a specially designed menu celebrating seasonal British produce and field-to-fork dining.
Complementing the culinary offering, Merlin, one of the UK’s most renowned mixologist will be crafting bespoke Game Fair cocktails, adding theatre and flair to the enclosure’s social atmosphere.
With JM Finn hosting a significant number of their clients and guests across the three days, the enclosure is set to become a vibrant hub of conversation, connection and intrigue — attracting a dynamic mix of established countryside figures, new audiences and influential networks.
Strengthening the Game Fair Community
As sponsor of the VIP Enclosure, JM Finn will play a central role in enhancing the premium experience offered to distinguished guests, partners and stakeholders attending The Game Fair. Their presence reinforces the event’s position not only as a celebration of the countryside, but as a key meeting point for business, culture and community.
James Gower, The Game Fair, said:
“We are thrilled to welcome JM Finn as our Official Wealth Management Partner and sponsor of the VIP Enclosure. Their emphasis on long-term relationships and trusted advice resonates strongly with our audience. With the addition of world-class hospitality led by Marco Pierre White and Merlin, this year’s enclosure will offer something truly special — a place where great food, great company and meaningful connections come together.”
Oliver Tregoning, JM Finn, added:
“We are proud to partner with The Game Fair, an event that reflects many of the values we hold as a firm — heritage, stewardship and community. The VIP Enclosure provides a unique opportunity to bring our clients together in an exceptional setting, and to engage with a broader audience in a relaxed yet highly curated environment.”
The Game Fair continues to attract hundreds of thousands of visitors each year, celebrating the very best of the British countryside — from field sports and rural pursuits to artisan food, crafts and country living.
Bookings for The Game Fair and the VIP Enclosure, sponsored by JM Finn, can be made at www.thegamefair.org
