The Game Fair is delighted to announce Hawkstone as its Official Beer & Cider Partner for the 2026 event, taking place at Ragley Hall from 24–26 July.
The new partnership brings one of Britain’s fastest-growing beer and cider brands to the nation’s largest celebration of the countryside, where visitors can enjoy Hawkstone’s award-winning range of beer and ciders across the show.
At the heart of the collaboration will be The Hawkstone Arms, a dedicated Hawkstone pub experience, alongside The Gunmakers Pub and a number of bars throughout the show, ensuring visitors can enjoy Hawkstone’s premium lagers and ciders while taking in everything The Game Fair has to offer. Hawkstone will be the lead beer and cider brand across the event, with exclusive pouring rights in its flagship venues and a significant presence across the wider showground.
Founded by Jeremy Clarkson and brewed in the Cotswolds using British-grown barley, Hawkstone has quickly established itself as one of the UK’s most recognisable premium drinks brands, celebrating quality ingredients and British farming – values that closely align with those at the heart of The Game Fair.
James Gower, Managing Director of The Game Fair, said:
“We’re incredibly pleased to welcome Hawkstone as our Official Beer & Cider Partner. Both Hawkstone and The Game Fair share a passion for championing British farming, rural communities and exceptional quality. We know our visitors appreciate great food and drink, so this partnership will further enhance the overall experience and create some fantastic social spaces across the event.”
Amanda Kinder, Head of Trade Marketing at Hawkstone, added:
“The Game Fair is a fantastic fit for Hawkstone. We both share a passion for championing British farming and bringing people together to enjoy the very best of the countryside.
We’re proud to be the official Beer & Cider Partner and excited to bring The Hawkstone Arms to life at this year’s event. For us, it’s about creating places where people naturally want to come together and spend time. The Hawkstone Arms will be a destination where visitors can enjoy award-winning beer and cider, catch up with friends and family, and experience the very best of Hawkstone hospitality throughout the weekend.”
Visitors will find Hawkstone across a number of the show’s key hospitality and social areas, including The Hawkstone Arms, The Gunmakers Pub and food village bars. Visitors can expect a premium countryside pub experience celebrating great hospitality, award-winning beer and cider, and British farming throughout the weekend.
The partnership will also feature across The Game Fair’s marketing channels in the lead-up to the event, including dedicated food and drink content, social media and visitor communications.
Taking place from 24–26 July 2026 at Ragley Hall, Warwickshire, The Game Fair is Britain’s biggest celebration of the countryside, bringing together world-class shooting, fishing, working dogs, food and drink, country fashion, rural crafts and family entertainment.
For tickets and more information, visit www.thegamefair.org.
