New to The Game Fair? Then Gunmakers Row is the place to be – a point proven this afternoon, as it was buzzing with visitors from far and wide. Before you head into Gunmakers Row though, it’s worth knowing that for many visitors, this is where the event truly comes alive.
A destination in its own right, Gunmakers Row brings together the finest names in British and international gunmaking. From beautifully crafted heritage pieces to the latest innovations in sporting firearms, it is home to some of the most respected brands in the world, including Perazzi, Boss & Co and Holland & Holland.
For Gunmakers Row Manager, Lee Hurst, it remains one of the defining features of The Game Fair.
“Gunmakers Row is the heart of The Game Fair,” says Lee. “I’ve been coming to The Game Fair since my early twenties and have loved it ever since. It’s the ultimate country spectacle and there really is nowhere else like it. That’s why so many people return year after year to experience it.”
That unrivalled atmosphere is exactly why Beretta chose The Game Fair as the place to celebrate an extraordinary milestone – its 500th anniversary.
Across all three days of the event, visitors will have the opportunity to see the exclusive SL3-500 500th Anniversary Limited Edition over-and-under shotgun. With just 150 pieces produced worldwide – 75 in 12 gauge and 75 in 20 gauge – it is a fitting tribute to five centuries of craftsmanship. Featuring a premium walnut stock, advanced barrel technology and bespoke engraving, including the commemorative 500th anniversary logo, it is one of the standout launches at this year’s show.
There’s plenty more to discover across Gunmakers Row, with many of the world’s leading manufacturers on hand to showcase their latest products, share their expertise and talk all things shooting. Plus, The Game Fair is, once again supporting Gunmakers Trust as the Official Charity for 2026.
New for 2026 is Rally Clays, bringing an exciting new element to the shooting line-up. Alongside members of the public trying their hand, some of the biggest names in the sport will go head-to-head in three days of competition, including Richard Faulds, Nathan Hales, Charlotte Kerwood, Jonny Carter, Rob Speed, Oscar Waktare and Carlo Beretta.
Whether you’re a seasoned shot, a collector or simply curious to experience one of The Game Fair’s most iconic attractions, Gunmakers Row is not to be missed.
See the full timetable of the weekend’s events here. Tickets for the rest of the weekend are available here.
