Fairfax & Favor and Le Chameau forge ‘L’Alliance’ at Game Fair

Two of Britain’s iconic country brands, Fairfax & Favor and Le Chameau, unveiled their L’Alliance boot collaboration to a packed stand at this year’s Game Fair at Ragley Hall.

Invited media and guests – fuelled by cocktails from 12Keys and sustainably sourced seasonal game canapes by Cocotte – welcomed the boot, which is a combination of each brand’s most signature designs, the Regina and the Chasseur.

Among the VIPs and industry influencers attending were Adam Henson, JB Gill, Aly Vance, Tom Payne and Ben Randall. Since the launch at The Game Fair, L’Alliance boots have been spotted on celebrities including Helen Skelton and Georgina Toffolo.

Felix Parker, co-founder of Fairfax & Favor, said: “I thought it went brilliantly and the only thing I would add is there was no better place to launch the product than at The Game Fair. [It was] the perfect setting for the product.

“This partnership is a great synergy between two brands as we both share the same ethos; to make timeless, high-quality products that also look great. We are so excited to be working together and this will be the start a long-term partnership and friendship.”

Corry Taylor, founder of Bradshaw Taylor, the parent company of Le Chameau, commented: “This collaboration is born from friendship, shared values and a deep passion for stunning, quality products. We are so happy to partner with our friends at Fairfax & Favor on this boot, which pulls on the unique elements of both of our brands to create something really special for the British countryside.”

Fairfax & Favor’s in-house designer, Lauren Price, added: “Keeping both brands’ identities was at the forefront of my mind with this design, so I naturally started with the two most iconic products from both sides – our acclaimed Regina boot, with Le Chameau’s renowned Chasseur.

L’Alliance boot is available in two colourways – Vert Vierzon and Navy – and in three calf sizes of narrow, regular and sporting fits.