Britain’s greatest celebration of the countryside returns to Blenheim Palace from Friday 23 July to
Sunday 25 July 2027.
The Game Fair is delighted to announce that Britain’s largest and most prestigious celebration of the
countryside will return to the magnificent grounds of Blenheim Palace from Friday 23 July to Sunday
25 July 2027, as the event celebrates its 69th Anniversary.
Returning to one of its most successful and popular homes, The Game Fair 2027 promises to be the
largest and most ambitious edition of the event in recent history, building on the remarkable
resurgence in popularity that has seen audiences reconnect with the countryside, traditional rural
skills and sporting heritage, while embracing innovation and the changing face of modern country
life.
Few venues have played such an important role in the history of The Game Fair as Blenheim Palace.
Over successive editions, the estate has consistently delivered the largest attendances, the broadest
exhibitor participation and the most expansive event footprint of any venue in the Fair’s history. Its
unique combination of scale, accessibility and world-renowned setting makes it the natural home for
the continued evolution of the event.
The Game Fair also delivers a significant economic boost to the region, generating in excess of £40
million for the local economy over the course of the three-day event and supporting accommodation
providers, hospitality businesses, retailers and visitor attractions across the wider area. Few events of
this scale deliver such a widespread and immediate impact across rural communities.
The return to Blenheim Palace comes at a pivotal moment for The Game Fair. Demand from
exhibitors has reached unprecedented levels, with many longstanding participants seeking
significantly larger stands and new businesses eager to join the event. The recent expansion
of Gunmakers’ Row has demonstrated the strength of the premium sporting market, and Blenheim
Palace provides the space required to continue that growth while maintaining the quality and
atmosphere for which the Fair is renowned.
International interest is also expected to reach new heights. With Oxford Airport located just minutes
away and helicopter access available directly onto the Blenheim Palace estate, the venue is ideally
positioned to welcome visitors, exhibitors and industry leaders from across Europe and beyond,
reinforcing The Game Fair’s position as one of the world’s premier countryside events.
At its heart, however, The Game Fair remains firmly rooted in country sports.
World-class gundog competitions, outstanding clay shooting, fly fishing and coarse fishing
demonstrations, and a comprehensive programme celebrating game management and conservation
will once again form the backbone of the event. These traditions continue to attract many of the
finest competitors, experts and enthusiasts from across the UK and overseas.
Equally important is The Game Fair’s commitment to the future. Every year, thousands of people
experience country sports for the first time at the event, with opportunities to try clay shooting,
fishing, falconry and numerous other rural pursuits under expert supervision. Inspiring younger
generations and welcoming newcomers has become central to the Fair’s mission, helping safeguard
the future of rural industries, conservation, field sports and countryside skills for decades to come.
Visitors can look forward to an exciting new experience in 2027, with a completely redesigned event
layout created to improve accessibility, enhance visitor flow and make it easier than ever to explore
the Fair. The new site plan will introduce improved viewing areas, new visitor routes and a range of
brand-new attractions, ensuring guests can make the most of everything on offer.
The Fair will also launch a new in-show camping and glamping offering will also be introduced, with
further details to be announced over the coming months.
The shopping experience will continue to be unrivalled, bringing together hundreds of premium
country brands, artisan producers, sporting outfitters, vehicle manufacturers, luxury lifestyle
exhibitors and rural businesses in one spectacular destination. Food and drink, cookery
demonstrations, family entertainment, conservation initiatives, equestrian displays and heritage
crafts will all contribute to an event that offers something for every generation.
The British Association for Shooting and Conservation (BASC) will once again return as a Principal
Partner, continuing its longstanding relationship with the event and its shared commitment to
promoting sustainable shooting, conservation and responsible countryside management.
Although preparations remain in their early stages, every indicator suggests that The Game Fair 2027
will be the biggest for many years. Advance enquiries from exhibitors have exceeded expectations,
returning brands are expanding their presence, and significant new features are already being
developed, making the forthcoming edition one of the most eagerly anticipated in the event’s
history.
James Gower, Managing Director of Stable Events, said “The Game Fair has always evolved with the
times while remaining true to its purpose of celebrating the British countryside and the people who
care for it. Returning to Blenheim Palace for our 69th Anniversary provides the perfect platform to
build on the momentum we’ve seen in recent years.
“Blenheim Palace has consistently delivered our strongest events, offering the space, accessibility
and prestige that allow The Game Fair to continue growing. We’re already seeing unprecedented
demand from exhibitors, particularly within Gunmakers’ Row and across the premium country
lifestyle sector, and we’re creating an event that will be bigger, more engaging and more immersive
than ever before.
“Whether visitors come for world-class country sports, conservation, shopping, food, family
entertainment or simply to experience the very best of rural Britain, we’re confident that The Game
Fair 2027 will set a new benchmark for the event.”
Further announcements, including headline attractions, competition programmes, ticket information
and exhibitor news, will be released over the coming months.
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