Country Style Clothing, Outdoor Fashion & Countryside Inspiration
Love country style clothing? The fashion aisle at The Game Fair is the ultimate showcase of country and outdoor fashion – all in one extraordinary destination.
Shop your most trusted heritage brands, discover exciting new names, and explore the latest countryside collections side by side. From tweed tailoring and premium boots to silk scarves and statement outerwear, you could build your entire country wardrobe right here.
Everything you love. Brands you trust. New favourites waiting to be found – all in one place.
The Home of Country Style Clothing
Whether you’re dressing for a day in the field, a countryside event, or everyday rural living, you’ll find everything you need at The Game Fair. Shop:
- Expertly tailored tweed jackets and classic wool pieces
- Quality country footwear, from durable field boots to everyday staples
- Traditional and contemporary country clothing
- Heritage-inspired outerwear built for the elements
- Timeless accessories and seasonal essentials to complete your look
The list of brands attending in 2026 will be coming very soon.
More Shopping at The Game Fair…
Discover the Latest Country Collections for 2026
Be among the first to explore new season launches and exclusive products from top countryside brands. The Fashion Village is where the newest trends in country style clothing come together. Get Inspired Before You Visit The Game Fair:
The Game Fair Fashion Edit by Holland Cooper
Celebrate the spirit of the British countryside with the exclusive Game Fair collection from Holland Cooper. Designed to reflect the heritage, elegance, and practicality at the heart of rural life, this curated edit captures the essence of modern country style.
Explore the collection here: The Game Fair Edit
Watch the Fashion Highlights Video
Discover the brands, looks, and atmosphere that make The Game Fair a must-visit for lovers of outdoor and country fashion:
Why Visit the Fashion Village?
- One‑stop destination: Only at The Game Fair will you find all your countryside clothing brands in one place. Get your full country‑style look in one day – from boots to hat to outerwear.
- Update your gear: Running low and thinking ahead to the new shooting season? Get prepared here.
- Mix of premium & accessible: From luxury heritage brands to more accessible styles, something for every budget and taste.
- Style inspiration live: With so many visitors embracing the country fashion theme, the aisle isn’t just shopping – it’s a style event in itself.
