Welcome to the Fashion Village at The Game Fair – a curated destination for fashion‑savvy visitors and lovers of country chic. Whether you’re here to refresh your wardrobe, update your countryside wear or pick up a statement piece, you’re in good company.

Discover Exceptional Style

Our retail village brings together the finest of country and outdoor fashion: from refined tweeds, waxed jackets and heritage boots to elegant accessories, summer dresses and statement hats. This truly is a shopper’s paradise, with the finest country brands and top‑tier outdoor retailers in one extraordinary marketplace.

Expect to browse stands from beloved British labels and to find show‑only offers, exclusive collections and limited drops.

Why Visit?

• One‑stop destination: Only at The Game Fair will you find all your countryside clothing brands in one place. Get your full country‑style look in one day – from boots to hat to outerwear.

• Update your gear: Running low and thinking ahead to the new shooting season? Get prepared here.

• Mix of premium & accessible: From luxury heritage brands to more accessible styles, something for every budget and taste.

• Style inspiration live: With so many visitors embracing the country fashion theme, the aisle isn’t just shopping – it’s a style event in itself.

The list of brands attending in 2026 will be coming very soon.