British game meat connects the food on our plates with the way our countryside is cared for. Understanding that connection helps explain why game deserves a place on the menu. Great British Game Week is an opportunity to look at the work behind the food: managing wildlife populations, caring for habitats and making responsible use of a nutritious ingredient. These are subjects at the heart of The Game Fair and the countryside community we bring together. Game meat and responsible countryside management Wild venison is one of the clearest examples of the relationship between food and land management. Deer are ...

Seven-year-old Elaina Love has been presented with an award by the Gamekeepers Welfare Trust (GWT). The award celebrates the next generation of countryside custodians, recognising Elaina’s hard work, hands-on dedication, and passion at CherryValley Estate, Co. Antrim.From helping rear birds to working on shoot days, Elaina has proven herself to be a huge asset. Her responsibilities span the entire lifecycle of the estate's game birds, from day-old chicks, their transition to poults, to feeding them to the whistle once released.Elaina’s dedication is unwavering regardless of the season, or the weather. Throughout the winter, she did not miss a single Saturday shoot, ...

If you’ve ever been caught by surprise by a mighty boom at The Game Fair, there’s a good chance Chris Green was responsible. If you were holding a drink at the time, we hope you managed to keep most of it. Known as The Cornish Countryman, Chris has introduced countless visitors to the world of wildfowling through his unmistakable mix of countryside knowledge, West Country humour and one very loud eight-bore goose gun. This week, wildfowling reached Westminster as BASC hosted a parliamentary screening of Call of the Marsh, its new documentary with The Origins Foundation. Filmed on Lancashire’s Ribble ...

The Game Fair has announced the Gamekeepers’ Welfare Trust as its official charity for 2027, supporting the people and families whose work lies at the heart of the British countryside. The Trust provides practical, financial and emotional support to gamekeepers, stalkers, ghillies and their families across the UK. Its work reaches across generations, from young people beginning their careers to those who have spent a lifetime working in our woods, on our moorlands and along our rivers. For an event that brings the countryside community together, the partnership is an opportunity to highlight the support available to those who help ...

Summer is the perfect time to fire up the barbecue and enjoy good food with friends and family – and the limited-edition Global G-110 BBQ Knife has been designed to make outdoor cooking effortless. Made in Japan, the knife features a curved 17.5cm blade that glides cleanly through everything from juicy steaks and ribs to slow-cooked brisket and larger cuts of meat. Its shorter length makes it comfortable and easy to control at the grill, while the pointed tip helps with precise trimming, jointing and boning. Crafted from Global’s durable Cromova 18 stainless steel, the G-110 combines an ultra-sharp cutting ...

BASC has won its High Court challenge against Natural England, with Mr Justice Ritchie ruling today that the regulator acted outside the law in its approach to the licensing of gamebird releases. The Game Fair, as a proud partner of BASC, welcomes the recent High Court victory against Natural England. A significant result that helps protect the interests of the wider shooting and conservation community.Handing down judgment at the Royal Courts of Justice, the Court found Natural England (NE) had acted unlawfully by adopting an interpretation of ‘release’ that exceeded the meaning of the legislation enacted by Parliament. The Court ruled ...

The Game Fair is delighted to announce Hawkstone as its Official Beer & Cider Partner for the 2026 event, taking place at Ragley Hall from 24–26 July. The new partnership brings one of Britain's fastest-growing beer and cider brands to the nation's largest celebration of the countryside, where visitors can enjoy Hawkstone's award-winning range of beer and ciders across the show. At the heart of the collaboration will be The Hawkstone Arms, a dedicated Hawkstone pub experience, alongside The Gunmakers Pub and a number of bars throughout the show, ensuring visitors can enjoy Hawkstone's premium lagers and ciders while taking ...

This year we’re pleased to welcome JM Finn as our wealth management partner. They’ll be on hand throughout the Fair in the JM Finn Pavilion for any questions you might have about investing or financial planning. Regardless of whether you’re just getting started or are a seasoned investor thinking about moving to a new provider, their team can help. Whatever is on your mind - whether you're thinking about retirement, passing wealth to the next generation, inheritance tax worries, making the most of pensions and ISAs, or simply want a second opinion on your financial arrangements, JM Finn’s experienced and ...

The resignation of Sir Keir Starmer provides a much-needed opportunity for a complete reset of the government’s relationship with the British countryside. During his premiership, rural communities have felt increasingly sidelined by a Westminster government that chose to prioritise urban-centric ideologies over the practical realties of land management and conservation. Rural Britain was promised a government that would listen, protect local economies, and support sustainable growth. Instead, the countryside faces a series of broken promises which culminated in proposals to ban trail-hunting and restrict game shooting. These traditional pursuits are the economic and social heart of our rural communities which ...

See The Game Fair From a Different Perspective  For those looking to make the most of their visit to The Game Fair 2026, arriving by helicopter offers an unforgettable way to begin the weekend.  As you leave the roads behind, the journey becomes part of the experience. Flying over the rolling Warwickshire countryside provides a unique perspective on the landscapes that lie at the heart of rural Britain, before revealing one of the event's most iconic sights: Ragley Hall from above.  A Bird's-Eye View of Ragley Hall  Few arrivals can match the spectacle of seeing the magnificent Ragley Hall estate from the air.  As the parkland comes into ...

As the new partner of The Game Fair, JM Finn brings over 80 years of experience in helping individuals and families manage their wealth to last through the generations. Established in 1946, the firm is known for its commitment to personal service, trust and long-term thinking, values that resonate strongly with the traditions and community spirit of The Game Fair. Every client benefits from a dedicated investment professional At the heart of JM Finn’s approach is a simple principle: every client benefits from a dedicated investment professional who takes the time to understand their unique circumstances and ambitions. This one-to-one ...

Premium gunmaker Beretta will take centre stage this July, as Britain’s flagship countryside event, The Game Fair, celebrates heritage, craftsmanship and the exciting future of the sporting trade.  The Game Fair 2026, returning to Ragley Hall from Friday 24 to Sunday 26 July, will be a show to remember, not only as the UK’s largest celebration of the countryside, but because of one of the most significant milestones in sporting history will take place during the weekend’s festivities.  About Beretta The internationally renowned premium gunmaker, Fabbrica d’Armi Pietro Beretta, commonly known as Beretta, will celebrate its remarkable 500th anniversary at The Game Fair. This historic milestone underlines five centuries of craftmanship, innovation and sporting heritage, reinforcing the enduring importance of traditional gunmaking within the modern British sporting landscape.  “The UK market remains a cornerstone ...

The Official Sparkling Wine We are delighted to welcome Silverhand Estate as the Official Sparkling Wine of England for the Game Fair 2026 VIP Enclosure, sponsored by JM Finn. Established in 2018, Silverhand Estate is home to the largest single vineyard in the UK, spanning over 900 acres. The estate is farmed and certified 100% organic, producing both still and sparkling wines rooted in sustainability and a deep respect for the land. More than winemakers, Silverhand are dedicated custodians of their environment, championing biodiversity and protecting the flora and fauna across the estate. Silverhand Estate is uniquely positioned as the only ...