The Game Fair is delighted to announce a new partnership with JM Finn, who will join as the event’s Official Wealth Management Partner and sponsor of the prestigious VIP Enclosure — set to host an elevated hospitality experience featuring some of the most recognisable names in British food and drink. JM Finn is a UK-based wealth management firm providing personalised investment management and comprehensive wealth planning. With a dedicated investment professional as a single point of contact, the firm focuses on building long-term relationships built on trust, while simplifying complex financial challenges and supporting clients in protecting and growing their wealth ...

For three days each summer, everything we value at Orvis finds a place in one field, from conservation and craftsmanship to community and time spent outdoors. A shared love of the countryside At its heart, The Game Fair brings together a community that understands the importance of looking after wild places. Across the three days, we meet anglers at every stage of their journey. Some are picking up a fly rod for the first time, others have spent decades refining their craft. Conversations come easily, about rivers, conditions, favourite beats or simply how the day has unfolded so far. It is ...

A Simple Guide to Britain’s Most Sustainable Meat Game meat is becoming increasingly popular across the UK, with more people looking for sustainable, healthy and flavour-packed alternatives to conventional meat. According to recent research shared by The Game Fair, venison is now the UK’s most searched-for game meat, followed by pheasant, pigeon, partridge and wild boar. But despite growing interest, many people still ask the same question: what exactly is game meat? Game meat refers to wild animals and birds that are hunted for food rather than intensively farmed. In the UK, this commonly includes venison, pheasant, partridge, rabbit, pigeon ...

This International Women’s Day, we’re celebrating the incredible women who lead, innovate, and inspire in the countryside and field sports industries. From founders of luxury hotels and handcrafted homeware to premium lifestyle brands, these women show how creativity, leadership, and passion come together to drive success in sectors traditionally dominated by others.  At The Game Fair, we’re proud to provide a platform where these brands can connect with the right audience, share their stories, and grow their businesses — while inspiring others along the way. Here are some of the women we’ve highlighted this week, and their advice for aspiring ...