A bumper Summer expected as The Game Fair make a welcome and safe return.

Traditionally the focal point of the Summer for those passionate about the countryside, The Game Fair will take place on Friday 23rd to Sunday 25th July 2021 at Ragley Hall in Warwickshire.

The organising team has been planning The Game Fair 2021 since early 2020. Alongside lots of exciting plans, the team are using this extra time to ensure that the much-loved festival of the countryside is both safe for everyone, and a fitting celebration. Plans include extended opening hours and a trade preview on the Thursday before opening to public on Friday.

“After many months of social distancing and lockdowns, it is our hope that The Game Fair will offer a vital life-line for businesses and a longed-for celebration of the countryside for like-minded people, marking the end of a very challenging time,” commented The Game Fair managing director, James Gower.

“We will continue to consult with exhibitors and support them through these difficult times. The Game Fair is the largest event of its kind in Europe, historically bringing around £30million to the regional economy, and is vital for countryside communities who come together at the event” added James.

The box office is now open for tickets for The Game Fair 2021 and will be available in advance only at this time. Many visitors are taking advantage of the ‘three days for the price of two’ offer, allowing them the opportunity to enjoy even more of The Game Fair that they know and love, alongside new and exciting features.

The desire to holiday in the UK continues as people plan mini-breaks to The Game Fair. Visitors booking camping and hospitality packages can now take advantage of the governments VAT reduction initiative, affording a 15% saving.

We continue to support the countryside and are looking at other ways and opportunities to support the industry and community over the coming months. This includes free access to The Game Fair online shop for exhibitors, and the launch of a new community platform for visitors; The Game Fair Society.

James concludes “Our priority is to support the Government’s plans to control the spread of the virus and continue to follow the guidelines. With this in mind, we are consulting widely, implementing special but subtle measures and we can’t wait to welcome you back next year.”

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