Premium gunmaker Beretta will take centre stage this July, as Britain’s flagship countryside event, The Game Fair, celebrates heritage, craftsmanship and the exciting future of the sporting trade.  The Game Fair 2026, returning to Ragley Hall from Friday 24 to Sunday 26 July, will be a show to remember, not only as the UK’s largest celebration of the countryside, but because of one of the most significant milestones in sporting history will take place during the weekend’s festivities.  About Beretta The internationally renowned premium gunmaker, Fabbrica d’Armi Pietro Beretta, commonly known as Beretta, will celebrate its remarkable 500th anniversary at The Game Fair. This historic milestone underlines five centuries of craftmanship, innovation and sporting heritage, reinforcing the enduring importance of traditional gunmaking within the modern British sporting landscape.  “The UK market remains a cornerstone ...

The Official Sparkling Wine We are delighted to welcome Silverhand Estate as the Official Sparkling Wine of England for the Game Fair 2026 VIP Enclosure, sponsored by JM Finn. Established in 2018, Silverhand Estate is home to the largest single vineyard in the UK, spanning over 900 acres. The estate is farmed and certified 100% organic, producing both still and sparkling wines rooted in sustainability and a deep respect for the land. More than winemakers, Silverhand are dedicated custodians of their environment, championing biodiversity and protecting the flora and fauna across the estate. Silverhand Estate is uniquely positioned as the only ...

We have some exciting news to share. This summer, Billesley Manor Hotel & Spa is proud to be the Official Hotel Partner of The Game Fair 2026— the UK's largest festival of the countryside, returning to Ragley Hall in Warwickshire from Friday 24th to Sunday 26th July. The Game Fair: A Celebration of British Country Life With more than 120,000 visitors expected, The Game Fair is one of the showcase events of the summer — bringing together shooting, gundogs, fishing, falconry, country fashion, food and drink, and everything in between. Ragley Hall, the residence of the 9th Marquess of Hertford, is ...

The Game Fair, the UK’s ultimate celebration of the great British countryside, has announced that Dick and Angel Strawbridge, the much loved stars of Escape to the Chateau, will return as official VIP Enclosure hosts on Sunday 26th July 2026.  Taking place at the historic Ragley Hall from 24th to 26th July, the Strawbridges will bring their signature charm and passion for sustainable living to the heart of the event. Hosting the VIP Enclosure, the duo will create a unique and immersive experience, offering guests an exclusive opportunity to mingle while indulging in exceptional field-to-fork cuisine in luxurious surroundings.  Game Cookery Demonstration at The Game Fair Beyond the VIP Enclosure, Dick and Angel will infuse the event with their warmth ...

The Game Fair is delighted to announce a new partnership with JM Finn, who will join as the event’s Official Wealth Management Partner and sponsor of the prestigious VIP Enclosure — set to host an elevated hospitality experience featuring some of the most recognisable names in British food and drink. JM Finn is a UK-based wealth management firm providing personalised investment management and comprehensive wealth planning. With a dedicated investment professional as a single point of contact, the firm focuses on building long-term relationships built on trust, while simplifying complex financial challenges and supporting clients in protecting and growing their wealth ...

For three days each summer, everything we value at Orvis finds a place in one field, from conservation and craftsmanship to community and time spent outdoors. A shared love of the countryside At its heart, The Game Fair brings together a community that understands the importance of looking after wild places. Across the three days, we meet anglers at every stage of their journey. Some are picking up a fly rod for the first time, others have spent decades refining their craft. Conversations come easily, about rivers, conditions, favourite beats or simply how the day has unfolded so far. It is ...

This International Women’s Day, we’re celebrating the incredible women who lead, innovate, and inspire in the countryside and field sports industries. From founders of luxury hotels and handcrafted homeware to premium lifestyle brands, these women show how creativity, leadership, and passion come together to drive success in sectors traditionally dominated by others.  At The Game Fair, we’re proud to provide a platform where these brands can connect with the right audience, share their stories, and grow their businesses — while inspiring others along the way. Here are some of the women we’ve highlighted this week, and their advice for aspiring ...

We’re thrilled to share that GREEN YURTS LTD has just won Best Glamping Provider at the Festival Supplier Awards 2026 - recognition well deserved for elevating festival stays into unforgettable countryside experiences.  If you’re planning a visit to The Game Fair this summer, now is the perfect time to secure your premium glamping spot and make the most of everything this incredible event has to offer.  What Makes Glamping at The Game Fair So Special? dd Book Your Glamping Space The Game Fair is one of the UK’s most beloved celebrations of rural life, countryside pursuits, and outdoor adventure, taking place at ...

We’re thrilled to announce that The Game Fair is sponsoring the Best Game Retailer category at this year’s Eat Game Awards — a pivotal event in the British food and culinary calendar, celebrating the incredible talent, passion and innovation of individuals and businesses championing British game across the UK.  Celebrating Those Bringing Game from Field to Fork  The Eat Game Awards exist to recognise the people and organisations who are elevating wild British game — from chefs transforming traditional ingredients into modern masterpieces to butchers and retailers keeping the wild larder alive and thriving. These awards shine a spotlight on those ...

Countryside Calendar 2026 The countryside follows its own rhythm – shaped by the seasons, the land and the sporting year. From frosty winter mornings in the field to long summer evenings by the riverbank, each month brings its own character, challenges and rewards. Our Countryside Calendar 2026 has been created to celebrate exactly that: a full year of fieldsports, wildlife, dogs and seasonal countryside life, brought together in one beautifully designed digital calendar. Available to download for free, it’s the perfect companion for anyone passionate about shooting, fishing, conservation and the great British countryside. Countryside Calendar 2026 ...

Known for its world-class field sports, across gundogs, shooting and fly fishing, Ragley Hall opens its gates to The Game Fair tomorrow, and it is shaping up to be bigger and better than ever. The annual countryside celebration is held over 5,600 acres of historic British parkland, drawing in over 125,000 visitors each year. With a jam-packed lineup running all weekend, visitors can expect a dynamic blend of tradition, rural life, food, family fun and modern country culture. Although the heritage of shooting and fishing is the first thing most people associate with The Game Fair, if you step beyond the ...

With only 50 days to go until The Game Fair 2025, actor, presenter and former professional footballer Vinnie Jones has confirmed he will be introducing an exclusive VIP experience on Sunday 27th July, set to be one of the most sought-after experiences of the weekend. The VIP Enclosure, sponsored by Rathbones, invites visitors to a ‘Gentlemen Sunday Lunch’, with none other than Vinnie Jones, grounds keeper Geoff Seacombe from the series, joining. A perfect excuse to get out your best shooting tailoring and enjoy the occasion.  A great supporter of The Game Fair, shooting and countryside issues, Vinnie always has a ...

If you’re visiting the VIP Enclosure sponsored by Rathbones at The Game Fair this year, you may find the space feels strikingly familiar — and that’s no accident. For the second year running, Nature First will transform the enclosure into a beautiful, mature landscape filled with semi-mature trees. Here is a closer look at how they make it happen: by moving fully established trees into place. Creating Instant Parkland with Moved Trees Gone are the days when trees in the wrong place had to be sacrificed. Thanks to Nature First’s specialist machinery and expert team, trees can now be safely relocated ...

May, 2025 – Ragley Hall, Warwickshire - The Game Fair is proud to announce its continued partnership with Viking. The event is taking place from July 25–27, 2025, at Ragley Hall. This marks another year of partnership between Viking and one of Britain's most celebrated countryside events. Viking is a global leader in experiential travel and offers river, ocean and expedition voyages on all seven continents. They share a deep appreciation for heritage, craftsmanship, and exploration; These values align seamlessly with the spirit of The Game Fair, making this collaboration a natural fit. Wendy Atkin-Smith, Managing Director of Viking UK, ...