After months of teasers, Game Fair visitors will get their first look at the INEOS Grenadier 4×4, which has just revealed its purpose-built interior.

Designer Toby Ecuyer took his interior inspiration from future Grenadier owners – the vehicle will be officially launched next year – who would be using it day in, day out.

He knew it needed to be hard-wearing, practical and simple – a tool to be used in different ways, by different people.

So what’s inside? Firstly, everything is here, by design. Any unnecessary electronics have been stripped out, in favour of analogue controls. All the buttons, switches and dials are clearly labelled and purposely spaced, so they can be used with wet hands or gloves.
The overhead controls operate the off-road settings and are separate from the rest of the console, to keep things simple when the terrain gets difficult). They’ve even been positioned so co-drivers can lend a hand if they need to.

Owners will doubtless be spending a lot of time in their Grenadiers, so the team has added comfortable and durable Recaro seats, perfect for long journeys as well as jumping in and out all day.

The seats are mechanical; with levers to make adjustments, rather than motors. And to make sure the upholstery lasts just as long as the construction, the materials are waterproof and stain-proof.

The Grenadier connects to a winch just as easily as it connects to a smartphone.
The plug-and-play connectors mean you can add any third-party items, without rewiring. And Apple CarPlay/Android Auto come built-in, so all the technology in your pocket can be used on the 12.3-inch touch screen, which means your navigation will always be up-to-date.
Mark Tennant from INEOS Automotive said: “Those who live and work in the countryside have been a significant part of our plans since the earliest days of the Grenadier’s development.