Stand and ticket sales continue to soar as The Game Fair has been given official certification that it complies with industry standards for public health and is ‘Good To Go’ once the lockdown roadmap reaches its conclusion.

The official consumer mark from VisitBritain, which is recognised by the National Tourist Board of England (VisitEngland), means exhibitors and visitors can be assured that this summer’s event from July 23rd to 245th meets Government and public health guidance, post-Covid.

It provides a ‘ring of confidence’ for businesses, attractions and destinations not only for those attending The Game Fair but also for local residents and service providers near Ragley Hall in Warwickshire.
The show organisers had to demonstrate best practice, outline their understanding of the current guidance from Public Health England and ensure a Covid-19 risk assessment is in place in order to qualify.

Tourism minister Nigel Huddleston said: “I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely. This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running.”

The ‘Good to Go’ certification is now being seen on some Game Fair media and will also be visible at the show to further reinforce the message that the organisers are keen to run a safe and secure event, with minimal public risk. An ‘alert’ system also ensures that the organisers will be kept informed of any changes to the official guidance, while also accessing support, with assessors carrying out random spot-checks to ensure the event is adhering to the guidance. This renewed confidence has also prompted a surge in camping and glamping sales, with many taking the opportunity to extend their stay.

VisitEngland director Patricia Yates added: “With millions of jobs and local economies across the country reliant on tourism it is essential that businesses can get up and running as soon as the respective Government advice allows to capture the peak British summer season. “We want visitors to be able to enjoy their holidays and to support businesses to be confident they have the correct procedures in place. Our priority is to make sure tourism rebounds to once again become one of the most successful sectors of the UK economy and this ‘ring of confidence’ is a crucial step on the industry’s road to rebuilding.”

The Game Fair managing director James Gower commented: “We are delighted to be given this seal of approval, which is testament to the hard work and commitment of our team who have ensured we are following best practice. Sales of tickets, camping and hospitality are high with some areas close to being sold out. The demand for events has never been greater. This accreditation will encourage even more people to come together safely this summer and visit The Game Fair for what is set to be a well-deserved celebration.”

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