Country Food Trust targets £200,000 through winter appeal

The Country Food Trust, The Game Fair’s official charity, has launched a Winter Appeal with the goal of raising £200,000 to help feed families in crisis.

The Trust says that, with the on-going squeeze in household budgets due to rising food and energy prices, more people than ever are turning to local food banks for help.

And it says that, with foodbanks now outnumbering McDonalds outlets, demand has doubled yet donations are reportedly down 70 per cent.

So the Trust wants to deliver hundreds of thousands of meals and to those in need. It says nutritional, high protein pouches and pallets of fresh frozen meat are in high demand, welcomed by the hundreds of foodbanks it directly supports but the more money it raises, the easier it is to get the best prices for the venison, game meat and turkey it relies on. Every tonne of meat purchased by the Trust feeds more than 10,000 people.

Country Food Trust CEO SJ Hunt explained: “One in five people in the UK lives in poverty, 31 per cent of which are children.

“This year we are asking our generous donors, and those new to the charity, to give generously so that we can feed those families at the sharp end of the cost-of-living crisis.

“By donating to the Trust, you will be helping to ensure that anyone in danger of going hungry can access a balanced diet, one that is rich in protein – the most expensive and difficult nutrient for foodbanks to secure.”

To donate, visit

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