The game meat campaign EatWild has moved to another level following a successful stint at The Game Fair at Ragley Hall, Warwickshire, unveiling its own online shop to allow people to try game in their own homes.

Hundreds of people from all walks of life swarmed the British Game Assurance (BGA) stand at the event at the end of July, where the EatWild team were cooking up free samples, handing out recipe books and getting the public excited to back British game.

EatWild is the BGA’s public-facing campaign for game, where all references to shooting are prohibited. The campaign considers and discusses healthy living, environmental impact, food miles and tasty versatility.

The EatWild shop stocks the basics, to get people started in their game cookery journey, with game mix, venison steaks, sausages and burgers were being sold at The Game Fair and are now available online.

What’s more, the EatWild team have developed spice mixes specifically for game meat. Often, those who have never cooked with game can fret about how best to work with it. These spice mixes take away all the guess work. The spice mixes blew the doors off the stand at the Game Fair, with every packet selling out. They will be up on the website as soon as they are restocked.

BGA Director of Operations Louisa Clutterbuck, said: “EatWild is all about introducing new people to game meat. You might not think that’s the demographic at The Game Fair,but from hundreds of conversations we know huge numbers of people turned up to try game for the first time. Now with the launch of the EatWild shop, and especially the Eat Wild spice mixes, the first time will most certainly not be the last time.”

BGA CEO Liam Stokes added: “I have worked on stands at game fairs for years, and I have never known a buzz like we saw around the BGA stand at The Game Fair 2022. There is an energy around game right now, driven by Eat Wild and backed by proper BGA assurance, and the whole game sector can be very excited.”

Take a look at the Eat Wild Shop here