Footwear brands forge ‘alliance’ in time for The Game Fair 2022

Iconic country footwear brands Fairfax & Favor and Le Chameau have joined forces and created a limited-edition Wellington boot, the L’Alliance, that will launch on July 29th at this year’s Game Fair, held at Ragley Hall, Warwickshire.
The new style brings together both brands and their iconic features, pairing the renowned Fairfax & Favor fan and tassel with the beloved Le Chameau signature Wellington boot, made from the brand’s celebrated Chamolux rubber.
Available in two colourways, the classic Le Chameau Vert Vierzon and Navy, the handcrafted boot also offers three calf fittings: Narrow, Standard and Sporting.
The first collaboration of its kind between both brands, the L’Alliance was born out of a shared passion for creating the highest quality and fit for performance footwear for rural life.
Marcus Fairfax Fountaine, co-founder of Fairfax & Favor, said: “Le Chameau’s boots have been keeping my feet warm on cold winter days for years, so it’s a real honour to be working with a brand that I have admired for so long. Combining the best of both brands is a fantastic opportunity and I think this is the start of something very special.”
Corry Taylor, founder of Bradshaw Taylor (the parent company of Le Chameau), added: “This collaboration is born from friendship, shared values and a deep passion for stunning, quality products. We are so happy to partner with our friends at Fairfax & Favor on this boot, which pulls on the unique elements of both of our brands to create something really special for the British countryside.”
In addition to the boot launch, exclusive Le Chameau and Fairfax & Favor branded leather tassels will be available to purchase in an array of colours.
Each pair of boots will have the matching tassels already attached but customers have the opportunity to personalise the L’Alliance boots with different colours including Vert Vierzon, Navy, Rouge, Cherry, Orange Foncé, Rose, Vert Chameau, Vert Clair and Bleu Clair.
In addition, as part of the collaboration a branded boot bag for the L’Alliance will be available to purchase. Featuring two external pockets, a shoulder strap and ventilation netting, the Sac à Bottes Alliance comes in the classic Vert Chameau colour.
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