‘From Little Acorns Do Mighty Oaks Grow’ This week sees the formal launch of The Game Fair Society in a historic countryside setting.

Proudly standing under the Panshanger Great Oak in Hertfordshire, James Gower (pictured left), Managing Director of The Game Fair and Richard Woolliams, Commercial Director of Newhall Publishing, announced the launch of The Game Fair Society, the brand-new membership package and magazine from The Game Fair.

The three-day festival of the countryside makes a much anticipated return to the familiar surroundings of Ragley Hall in Warwickshire on Friday 23rd to Sunday 25th July 2021. In the meantime – the seasons change, and we look to the future. With more people than ever before benefiting by visiting the Great British countryside, getting involved in fieldsports and enjoying the lifestyle that comes with countryside pursuits, The Game Fair Society is a unique opportunity to continue this experience all year round.

Becoming a member of the Society comes with a range of benefits: four issues of The Game Fair magazine per year containing high-quality editorial features with real value; 20% discount on entry tickets to The Game Fair; exclusive discounts and offers throughout the year; VIP parking, priority seating access to displays and admission to the new VIP preview day at The Game Fair 2021; and monthly enewsletters with the latest news and products available.

The location of the announcement is fittingly significant in the heritage of the Great British countryside. The Panshanger Great Oak is the largest ‘maiden’ – or clear-stemmed oak – in the country. Estimated to be between 450 and 500 years old and thought to have been planted by Queen Elizabeth I, the tree has had many admirers over the years with Queen Victoria and Prince Albert, Winston Churchill and HM Queen Elizabeth II planting acorns taken from this magnificent tree.

James Gower, Managing Director of the National Game Fair Limited, said, “We are delighted to launch The Game Fair Society, which will bring together experts in their own fields and provide commentary on issues affecting the countryside – everything from land management to artisan producers, heritage crafts, shooting, hunting, falconry, fishing and equestrian sports.

“Each summer The Game Fair is the place for like-minded people who are passionate about the countryside to socialise, network and – of course – do business.  The Game Fair remains the only event of its scale and kind in the UK bringing together a very special community of visitors and exhibitors. We’ve launched The Game Fair Society to continue this 365 days a year.”

Richard Woolliams, Commercial Director of Newhall Publishing, said, “This is an exciting development for The Game Fair and for all those who support the countryside. As the country continues to deal with unprecedented times, we are delighted to be working with James, and his team, at Panshanger and this is a partnership that utilises all our membership management services and content provision.

“The Game Fair Society is all about the future and we are looking forward to seeing the Society grow over the coming weeks and months.”

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