This week’s key trade player is John Bright, the CEO of shooting and clothing distributor Highland Outdoors.

Having started in the gun trade in his native Australia and working with John and David Fuller, John Bright has risen through the industry to become one of the leading voices in shooting sports.

He created Highland Outdoors in 2007 and the brand has since grown to incorporate an extensive global portfolio and continues to expand.

John explained: “I moved here in 2007 and set up the company from nothing. I spent a lot of time setting it up, seeing customers, introducing myself, trying to make a bit of an impact on the market. We had some fairly ambitious growth targets but the rest, as they say, is history!”
The Highland Outdoors group also includes new operations in the Republic of Ireland and mainland Europe as well as Webley & Scott India, which is manufacturing the iconic MKIV revolver again for the domestic market as well as other exciting new lines.

John added: “The last 18 months have been testing for everyone in the UK shooting industry. Despite this, Highland Outdoors has made great progress, developing brand partnerships for some truly innovative brands such as InfiRay, TIER-ONE and Vario Hearables.

“We see The Game Fair as a great opportunity to showcase not only our existing key lines but also our new products to the shooting community and we are very much looking forward to supporting this year’s show.”