LAPADA Pavilion attracting all the right names

A partnership between The Game Fair and The Association of Art and Antique Dealers (LAPADA)will see a dedicated pavilion at this summer’s event – and spaces are already filling up fast.

Not only will the LAPADA Pavilion bring together some of the best names in the art and antiques sector but it will also further boost the stylish and premium audience at the show.

Exhibitors have been booking in their droves because of The Game Fair’s reputation for delivering around 120,000 high-quality visitors over three days, including land owners and estate managers, who collectively spend around £60 million at the event.

In addition to the booths within the centrally located pavilion, exhibitors can also benefit from access to a wider audience via The Game Fair Shop, magazine, trade newsletter and countless other marketing opportunities.

LAPADA chief executive Freya Simms said: “I am delighted that LAPADA will have a pavilion at The Game Fair this year. This new initiative has been met very positively by our members and has been built upon a successful partnership established in 2019 where the synergy and shared audience between us was notable.

“LAPADA members are used to making most of their sales at fairs and events and, with the onset of Covid-19, this has been impossible. The Game Fair, as an outdoor event and at the height of summer, is excellently placed to go ahead and I am sure will prove to be a ‘must visit’ event this year.”