All major news networks carried the headline story yesterday morning as normal life is expected by next Spring. The mass vaccine programme is set to begin rolling out by Christmas prompting a surge of activity on the stock market. Exhibition organiser Informa plc was the third highest riser on the FTSE100 share index, a sign of increased confidence particularly within the events industry. Similarly, The Game Fair offices had a busy day with calls from exhibitors looking to book trade stands and secure sponsorships, and from visitors – bookings for camping and glamping are now at an all-time high.

Organisers wish to reassure that their first priority at this time will be to accommodate existing exhibitors ensuring they are located in their prefered positions before opening up to new exhibitors. They will then set about bookings from displaced exhibitors from cancelled shows and accommodating the influx of new business. New exhibitors should express their interest now with the relevant sales manager detailed below. 

James Gower managing director of The Game Fair commented on the headlines “It’s like a starter pistol has gone off! Please bear with the team as we manage all of these bookings and new enquiries. We certainly have exciting times to come!”

Some of the latest exhibitors to sign up include iconic brands such as Holland Cooper, John Rigby & Co, Foxdenton Estate, Makita, Simba Rods, Flint & Flame and E.J.Churchill.

Rob Fenwick managing director of E.J.Churchill comments “I have no doubt that the return of The Game Fair in 2021 will be bigger and better than ever before. It is a quality event, something visitors definitely won’t want to miss.”

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