Founded in Gütersloh, Germany in 1899 by Carl Miele and Reinhard Zinkann, Miele has grown to become a global leader in premium domestic appliances and commercial equipment.
The company’s brand promise of “Immer Besser” (Forever Better) reflects its commitment to quality and innovation. Over the years, Miele has expanded its reach to more than 50 countries with its own subsidiaries, and another 50 through importers, solidifying its presence as a trusted, quality brand worldwide.
Diverse, Innovative Product Range
Miele offers a wide array of products designed to enhance home and professional environments. Its product line includes kitchen appliances such as ovens, cookers, extraction hoods, refrigerators, and dishwashers, as well as laundry appliances, vacuum cleaners, and coffee machines. Each Miele product blends tried-and-tested performance with the latest technology and innovations to deliver quality ahead of its time.
Miele’s kitchen appliances are renowned for their sleek design and advanced technology, fitting into contemporary and classic kitchen designs. Miele’s laundry solutions promise superior cleaning performance and energy efficiency.
Additionally, Miele’s vacuum cleaners, including bagless, cordless, and robot models, are celebrated for their powerful suction and durability.
Miele also caters to professional sectors with specialised equipment for commercial laundry, laboratory, dental, and medical applications.
Commitment to Sustainability and Customer Service
Miele places a strong emphasis on sustainability, integrating eco-friendly practices throughout its product lifecycle, from manufacturing to disposal.
Miele’s commitment to sustainability includes energy-efficient products, reduction of carbon footprints, high availability of replacement parts, encouraged service over replacement and long-lasting product designs to offer built-in sustainability. Many Miele products are tested for the equivalent of 20 years use.
Alongside this, customer service is at the heart of Miele’s business. Miele’s dedicated customer team provides extensive support through troubleshooting guides, service calls and more.
Immer Besser
As a family-owned enterprise, Miele values continuity and independence, prioritising long-term relationships over short-term gains. This ethos is reflected in its business practices and product offerings, emphasising quality, innovation, and sustainability.
Miele’s guiding principle and brand promise, “Immer Besser,” underscores its ongoing pursuit of excellence, ensuring that each product and service exceeds customer expectations and stands the test of time.
