The Game Fair launch new Gun Trade Pavilion

The Game Fair is set to return to Ragley Hall, Warwickshire in July 2021 – on 23^rd, 24^th and 25th. Alongside the familiar and much loved event, organisers have teamed up with The Gun Trade Association to deliver a purpose built Trade Pavilion comprising of public access trade stands and trade only exhibition space which will only be accessible to invitees. Meeting rooms, business services and a new product showcase will also be featured. The venture, born following customer demand and feedback, will serve wholesale and B2B exhibitors from the gun trade.

The Pavilion will also host receptions, presentations and networking events for trade visitors including some which will be held on the Thursday ahead of The Game Fair’s traditional Friday opening. A free Trade Preview pass will be made available for trade applicants with accreditation and registration in advance.

Speaking of the new venture, Simon West, Executive Director of The Gun Trade Association said: “It was clear to some members of the GTA, particularly those not retailing to the public, that an additional facility was required at the fair for conducting B2B business meetings and networking. The GTA is happy to facilitate this resource for its members. In addition to the Pavilion, a Gunmakers’ Theatre will also demonstrate and promote skills in gunmaking, which will provide a valuable showcase for people considering the trade for careers.”

James Gower, The Game Fair’s Managing Director, added: “The Game Fair continues to modernise and innovate to remain a relevant and important venue for its customers. This Trade Pavilion is one of a few new measures that will feature at the show in 2021. Another is Totally Game, a new specialist quarter at the event which will showcase the vital work of gamekeepers, stalkers and river keepers, the promotion of good game rearing practices and management alongside the products and services required. A wealth of practical advice will be available and of course cooking demonstrations and sampling.”

“We are also looking forward to working with other stakeholders such as the Angling Trades Association to further develop The Game Fair’s existing status and recognition as a key event in the trade calendar.”