Shakespeare writes new chapter in the future of fishing

Global tackle giant Shakespeare Fishing has joined forces with angling education leader Fishing for Schools (F4S) to bring the sport to future generations.

Not only does this partnership offer young anglers a real sense of belonging to an ever-growing “family” of committed fishers but it also provides exciting opportunities to learn through various media platforms and gain practical help through F4S’s cohort of experienced and coaches.

Dave McCartney, Shakespeare’s European brand marketing manager, said:  “I have been looking for the right grass roots initiative to support for several years. Fishing for Schools caught my attention and the more I learned about the charity, the more I wanted our brand to support it with resource, product and any other assistance that the charity would like from us.

“Shakespeare is the go-to grass roots brand and has the right product to help deliver the fantastic sessions that F4S provides. We are looking forward to working together with the charity and firmly believe that grassroots is our future and is at the core of the Shakespeare brand ethos.”

Fishing for School’s founder and director Charles Jardine added: “To have a global brand like Shakespeare acknowledge Fishing for Schools is an incredible testament to how far we have come as an initiative. The partnership between us is both exciting and progressive and paves the way forward for a bright new future for both of us.

“I am truly excited about the prospect of working with Shakespeare and beginning the adventure. Who knows where it will end? One thing is certain, young anglers will benefit now and way into the future and that must be healthy for our sport.”

Matt Hayes, arguably the UK’s best-known angler and Shakespeare ambassador, commented: “F4S is a bold, ambitious project that offers many young people a gateway to the natural world. It also delivers a whole host of benefits in terms of mental and physical health.

“Angling is a gift for life and, thanks to Fishing for Schools and Shakespeare, the angling community is reaching out to youngsters everywhere and offering them a chance to fish, regardless of location, age, ability or disability. I am so proud to be a part of it!”

Share This Post!

Join Over 100,000 Fellow Attendees & Visitors

Sign up to our Newsletter today.