Thousands of people introduced to eating British game

This year’s Great British Game Week, staged from November 7th to 13th November, was a huge success, with the week-long promotion including dinners and events up and down the country to bring these meats to the public.

The week is a celebration of enjoying wild game, promoted by British Game Assurance’s (BGA) Eat Wild campaign, and aims to introduce new people to all that is great about local British game meat.

This year, BGA-organised Game Dinners in Aberdeenshire and London as well as social media coverage of BGA stockists to show everyone where they can buy game from.

There was also a spectacular celebration of game at Holland & Holland’s shooting ground, while its EatWild social media account reached 37,100 accounts.

BGA director of operations Louisa Clutterbuck said: “The atmosphere and buzz around Great British Game Week this year has been astounding. Our mission is always not only to encourage more people to taste game for the first time but to educate them about the multiple benefits of eating it and make cooking with it an accessible joy.

“This year, people have really engaged with the celebration and we’re incredibly proud of what we have achieved in reaching a wider audience and sharing the delights of eating and cooking British game meat, with huge thanks to all the fantastic establishments that got involved.”

In the build up, BGA hosted a ‘British Game’ evening at The Wharncliffe Restaurant in Rotherham where Jackie Litchfield, one of the Rotherham-based diners on the evening, said: “I have never eaten game before and I loved every course and trying all the different game options; I will definitely be eating game again!”

Gayle Ritchie, journalist at Scottish based publication Press & Journal, who attended the Finzean ‘Celebration of Game’ Dinner during Game Week, revealed: “I had never eaten pheasant or partridge before and was surprised how great it tasted. It complemented the Indian spices very well and was incredibly succulent. I will definitely be eating it again!”

Following on from the week-long promotion, BGA is encouraging people to continue celebrating game, to share their game experiences where possible, and spread the word with friends and family.

In a continuation BGA is hosting a ‘Celebration of Game’ dinner at Westminster Kingsway College, London, on December 7th. BGA CEO, Liam Stokes will be on hand to discuss the benefits of eating wild game.

Tickets priced £55 per head, to include three glasses of wine throughout the evening and a spectacular three-course dinner, can be booked HERE.

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