A Simple Guide to Britain’s Most Sustainable Meat Game meat is becoming increasingly popular across the UK, with more people looking for sustainable, healthy and flavour-packed alternatives to conventional meat. According to recent research shared by The Game Fair, venison is now the UK’s most searched-for game meat, followed by pheasant, pigeon, partridge and wild boar. But despite growing interest, many people still ask the same question: what exactly is game meat? Game meat refers to wild animals and birds that are hunted for food rather than intensively farmed. In the UK, this commonly includes venison, pheasant, partridge, rabbit, pigeon ...

The Royal Mint, the UK’s oldest company and official maker of British coins, will be sponsoring the LAPADA Pavilion at The Game Fair this summer. Promising to be an unforgettable celebration of the British countryside, this year’s event takes place from Friday 28 July to Sunday 30 July in the stunning surroundings of Ragley Hall in Warwickshire. The LAPADA Pavilion will showcase a stunning collection of antiques, art, and design from some of the world's leading dealers. A popular attraction at the event since its addition in 2021,the LAPADA Pavilion offers visitors the chance to browse ...

Aim to Sustain – a partnership of major shooting organisations – has written to the new Secretary of State for Environment, Food and Rural Affairs to outline issues facing the sector and its readiness to work with Government to manage the challenges facing the countryside. The letter to the Rt Hon Therese Coffey MP explains that Aim to Sustain partner organisations employ leading experts with unrivalled knowledge and experience of the benefits that can be delivered in wider biodiversity and habitat recovery. It has been signed by the heads of major shooting groups including Ian Bell ...

The Country Food Trust, this year’s official charity partner for The Game Fair at Ragley Hall, at the end of July, raised a total of £7,500 during the event. The team reported a fantastic weekend at the show, meeting old and new faces and would like to extend their thanks to The Game Fair, Ragley Hall, HRH Princess Anne and the Trust’s patrons Phil Spencer, Mike Robinson and Adam Henson. With special thanks to all the organisations who generously donated a share of their income over the weekend on point of purchase, including Rosemullion Distillery, Jack ...

Switch the wellies for deck shoes and see what’s in store Taking place from 16-25 September, the Southampton International Boat Show, is the biggest marine showcase in the UK and one of Europe’s largest on-water events. Whether you’re a complete novice dipping your toes in for the first time or a seasoned pro looking for the latest kit or even a new boat, with hundreds of exhibitors, over 650 craft on display, a purpose-built marina, a whole host of attractions, a brand-new VIP experience and the best of all things marine, the show really has something ...

The Country Food Trust – the official charity of The Game Fair for the past two years – has appointed Harriett Priest as an ambassador and events manager. Harriett grew up in Wiltshire, where game shooting and attending equestrian events were a big part of her life. They are still sports which she holds close to her heart however, since moving to London two years ago, they haven’t been too readily available. Harriett has been in the event sector for over 15 years, much of her experience has been with large scale, outdoor live events, which ...

The game meat campaign EatWild has moved to another level following a successful stint at The Game Fair at Ragley Hall, Warwickshire, unveiling its own online shop to allow people to try game in their own homes. Hundreds of people from all walks of life swarmed the British Game Assurance (BGA) stand at the event at the end of July, where the EatWild team were cooking up free samples, handing out recipe books and getting the public excited to back British game. EatWild is the BGA’s public-facing campaign for game, where all references to shooting are ...

Fairfax & Favor and Le Chameau forge ‘L’Alliance’ at Game Fair Two of Britain’s iconic country brands, Fairfax & Favor and Le Chameau, unveiled their L’Alliance boot collaboration to a packed stand at this year’s Game Fair at Ragley Hall. Invited media and guests – fuelled by cocktails from 12Keys and sustainably sourced seasonal game canapes by Cocotte – welcomed the boot, which is a combination of each brand’s most signature designs, the Regina and the Chasseur. Among the VIPs and industry influencers attending were Adam Henson, JB Gill, Aly Vance, Tom Payne and Ben Randall. Since the launch at The ...

Following a successful relaunch in 2021, National Fishing Month is back for 2022 and will be the biggest year ever with the Angling Trades Association, Angling Trust and the Environment Agency joining forces to bring angling to the masses! The event, which celebrates the wonderful world of fishing, will run between Monday, August 1st and Wednesday, August 31st but organisers including the ATA, EA and Canal & River Trust will be at The Game Fair in the run-up to the venture to explain more to visitors. This year’s campaign sees the launch of a brand new ...

Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) and The Game Fair have signed a multi-range joint partnership between the two leading events. Under the patronage of H.H. Sheikh Hamdan Bin Zayed Al Nahyan, the Ruler’s Representative of Al Dhafra region and chairman of Emirates Falconers’ Club (EFC), the 18th edition of ADIHEX will take place from September 27th to October 3rd, under the theme of “Sustainability & Heritage… A Reborn Aspiration…” Under the terms of the deal, ADIHEX has become the main sponsor of the falconry area at The Game Fair – with the partnership ...